Text Marketing Tips
Texting is considered one of the most convenient way to communicate out something these days. And this is the truth in all manner of aspects. In fact, texting is more efficient and accessible than the emails. It is just an instant thing.
When it comes to marketing, texting is quite converting, and many businesses are reaping great reward from this marketing strategy. Text marketing comes with a lot of advantages. It is affordable – whether small businesses or large ones.
You see, even a small business can run a formidable campaign through texting, just like a global company. And clients are quite receptive. They do not put out these texts, and in fact, they even choose to share these texts with their colleagues and friends. If you have plans to run a campaign for your business, you may need to venture into text marketing strategy – you will get the traffic that you need within no time.
However, there are some essential elements that you may have to consider when venturing into this kind of plan. Read on and equip yourself with the insights shared in this article.
To begin with, it is essential that you recognize your customers and request for their permission and this will make them happy. You see, you will receive lesser complaints and achieve better results if you had given your customers an opportunity to sign up for your messages.
You should avoid purchasing lists of mobile contacts and sending random undesired texts. That can put off your potential clients. It appears like a spam email.
It is also essential that you include the call of action on your texts every time you interact with your customers. Be it business cards, postcards, menus, flyers, email signatures and more.
You need a short code that is both simple and straightforward when it comes to subscribing, for example, send JOE to 7776. It is also essential that you include an opt-out-plan. You need to have simple keyword and a short code that they will use, for example, text STO to 7777. Your clients should not find it hard to get out of your subscription.
You also need to design short, simple messages. Texts need to be clear on what you want to do. Also, include a strong call to action. If your text marketing is meant for an appointment reminder, always ensure that indicates the time and the venue accurately. It is essential that you keep your texts timely and relevant to the recipient.
You also need to be honest. You see, you need to assure your clients that they are signing up for something that they expect from you and that it is relevant to them.
What is more, it is best if you can offer incentives.